Brand Clarity Scorecard

How sharp is your brand?

Twelve questions across the six foundations brand strategists assess first. You'll get a score, see where your brand is blurry, and leave with one specific thing to fix this week.

About 4 minutes. Answer for how things are today, not how you'd like them to be.

Your Brand Clarity Score

0out of 100

Your six foundations

Where to focus first

Talk through your results

A scorecard shows you where your brand is blurry. It can't tell you whether your answers are true, or distinctive enough to win. On a free call, we'll walk through your score together, pressure-test your weakest areas, and tell you honestly whether our two-week Brand Sprint is the right next step.

Schedule your free call

This is a self-assessment, so it measures how clearly you can see your own brand. Customers may see it differently, and that difference is often where the most useful work is.