Why Video Should be at the core of your marketing in 2025
Short form videos have been on the rise for a while, and with the popularity of apps like TikTok in recent years, that has only continued to be true. However, have you noticed that your feed feels louder, faster, and more video-heavy than ever? If so, you’re certainly not imagining it. Video has taken over how we connect online. It’s 2025, and I think it’s safe to say that it’s not just a trend. It’s the foundation of how your brand gets seen, trusted, and chosen.
So, let’s talk about some reasons why you should be prioritizing video within your marketing efforts.
1. Video Builds Trust Faster than Any Other Medium
Text is great. Photos and static graphics are nice. However, nothing builds connection like seeing someone’s face, hearing their voice, or watching them in action. People buy from people they trust — and video gets you there faster than static posts ever could.
2. Algorithms Prioritize Video (Especially Reels)
We were just talking about this on our Instagram page this week. Social platforms are in a race to keep users engaged, and in that never-ending race, short-form video wins. That means reels, shorts, and TikToks consistently outperform every other type of content. If you want reach without paying for ads, video is your best bet.
3. Video Works Across Every Stage of Marketing
Video isn’t just for awareness. It sells homes, explains services, shares testimonials, trains clients, and even nurtures your existing audience. From “cold lead” to “signed contract,” video is the one format that shows up strong in every step of the funnel.
4. Repurposing Video Is Efficient & Cost-Effective
One 60-second reel can become a blog post, a carousel, an email teaser, and multiple stories. That means your investment in video can stretch so much farther than one single piece of content. Repurposing it can save time, money, and creative energy.
5. Your Competitors Are Already Doing It
This is the tough truth: video is no longer a differentiator. It’s the standard. If your competitors are showing up on video while you’re still relying on graphics, they’ll feel more approachable, more trustworthy, and more relevant.
Video isn’t the future of marketing; it’s the present. If your brand wants to stay visible and competitive in 2025, video has to move from the sidelines to the center of your strategy. Whether you’re a realtor showcasing a neighborhood, or a small business sharing your story, video is the clearest path to growth.
Ready to put video at the core of your marketing? At The Digital Shore, we help small businesses and realtors show up with confidence online. Let’s build your brand together. If you’re a realtor, find out more here. For other small businesses, you can find out more here about our online presence management services.
