Blogging 101: The Extras
This month has been full of every iteration of the word “blog,” and that trend continues today as we approach another aspect of blogging. Blogging is an important aspect of our week, and it is also one of the primary sources of visits on our website every month. We have discussed before how blogging allows you to boost web traffic and connect more to your audience or customers, which is why we have decided to break down some essentials for blogging. So far we have discussed the organization and set up of a blog post in addition to some guidelines involving the actual body of the post. This week we are delving further into some extras to consider with every individual blog post.
Images & Video
While we are guilty of not always utilizing video or images within the body of our blog posts, the truth is that you should. You should use images within your posts whenever you can because we all love seeing a page that is visually engaging. Incorporating video is also a good idea, and as you probably already know, video helps drive views on social media and websites.
The inclusion of these items is not the only important aspect to consider, though; images and videos should be optimized for the greatest impact. For this, pay careful attention to file sizes, captions/titles, and even the position of the images within your post. Image and video optimization will help your page to load at a quicker rate, which is vastly important in this information age. If your page does not load quickly, people are unfortunately more than happy to move on to the next one.
Last week we talked about including a call to action at the end of your blog posts. Personally, this is my favorite place to add an internal link. It’s not always necessary depending on our blog topic, but if possible, I try to link our posts back to a service we offer or another post that we have shared in the past. Why would I do this? Because generally, the longer people stay on your page, the better. You want visitors to check out your website, your services, or your products. Internal links are a great way to direct that traffic, and while you can add around three to five in a post to aid that effort, I have found the end of a blog to be an effective placement.
Every online guru loves to talk about search engine optimization, but for most of us, SEO probably induces a headache. People far smarter than I can give a lecture on keywords and how to use them, but the general idea is using something like Google Keyword Planner or KWFinder to find keywords that are associated with your topic and then using them throughout your blog to generate traffic. Don’t try to inject these key words or phrases into everything, but you can use them in a natural way throughout your title, subheadings, or even in your introduction or conclusion.
Be judicious about how you use them and how often, but using keywords can help drive traffic to your website.
So, while this is not an exhaustive list, these are a few extra things that we think you should consider when writing a new blog. What advice would you add? Do you utilize these things while writing your posts? Comment and let us know!
Also, if you’re interested in blogging but don’t have the time to invest yourself, feel free to check out our blogging services here at The Digital Shore. You can find more information here.
Stay tuned next Friday as we finish up our series on blogging essentials.